How to attract customers for glamping on weekdays ResortGlamping.com

"Resort Glamping.com" is a site specializing in attracting glamping customers with no listing fees and full performance fees.
We are a glamping online agent that specializes in attracting customers to glamping facilities and dealing with off-peak periods.

A common concern for glamping operators across the country is dealing with weekdays.
In Japan, most people have Saturdays and Sundays off, and long vacations have historically been around the same time throughout the country.
In particular, tourist-type accommodation facilities are fully occupied on Saturdays and long holidays, and empty on other weekdays.Despite being empty for more than half of the year, there are times when there is a shortage of staff on holidays.There are times when we have no choice but to use temporary staffing, which is extremely inefficient.

On the other hand, customers are also dissatisfied with the fact that on holidays, there is a lot of congestion everywhere, and the holiday fees also add to the burden.
Many business owners hope that the number of customers on weekdays will at least stabilize and demand level out, but the reality is that there is no solution.
At ResortGlamping.com, we have been researching how glamping facilities attract customers on weekdays.While we cannot say that the situation is the same as Saturday or summer vacation, we have developed effective methods.This time, we will introduce the concept and specific methods of attracting customers on weekdays.

Who in Japan can travel on weekdays?

In the first place, what kind of people are ``people who can travel on weekdays'' who can be targeted by glamping facilities?
Basically, no matter how rich you are and how much you love to travel, it is impossible to attract families with children in school on weekdays.
Of course, parents are free to take weekdays off, but their children's school days are not.

Basically, the only people who can travel on weekdays are adults without children, parents with preschool children, and seniors.
Among these groups, the group that is easy to target for glamping is the group of adult women, even among adults without children.
Additionally, glamping facilities that are easily accessible from major cities are easy to target for mothers with preschool children.
For seniors, it is effective to consider attracting customers during specific seasons such as spring break.

Conditions for attracting groups of adult women on weekdays

When attracting a group of adult women, there are some things you absolutely need to be careful about.
That is "price" (good value).
Almost without exception, adult women who can work on weekdays are very strict about prices. When traveling alone, there is a pattern of spending a lot of money to reward yourself, but when traveling in a group, it is difficult to attract customers unless you can create a sense of value.
When considering pricing, it is important to consider not the size of the amount, but the price difference from the day before weekends and holidays, and the extra services.
The following settings such as 1 yen/person per night with meals are not required.The key is to appeal to relative low prices.

Conditions for attracting mothers with preschool children on weekdays

There are only a limited number of facilities that can attract mothers with preschool children on weekdays.It is difficult to attract customers when the travel distance is long.
In addition, in many cases it is difficult to attract overnight guests due to reservations about husbands, and glamping facilities located close to urban areas that allow day-trip glamping plans are limited.
On the other hand, if you are a glamping facility in such a location, you can have a significant effect on attracting customers by putting content aimed at infants and babies at the forefront.
Content aimed at infants and babies includes the establishment of a small play space for small children (a place where they can play with Plarail and Legos), animal petting experiences, and the promotion of thorough measures to prevent heatstroke for babies.
Also, effective content for mothers includes shuttle services from major stations.

Seniors are aiming for a three-generation trip on weekdays during spring break.

Seniors have relatively free time even on weekdays.
Attracting seniors to glamping facilities can be difficult, but a three-generation plan aimed at the timing of grandchildren's spring break can be effective.
Spring break is often the time for three-generation trips without the father: grandparents, daughter (mother), and grandchild.Seniors tend to refrain from traveling in midsummer or midwinter, as spring break is the perfect time to do so.On weekdays during spring break, fathers usually work and do not have time off, so try pitching a plan that will work well with the combination of grandmother, daughter, and grandson.

Inbound measures directly lead to measures to attract customers on weekdays.

At ResortGlamping.com, we are also focusing on attracting inbound tourists to our glamping facilities.
When foreigners visit Japan, they usually stay for 4 to 5 nights on average, so they are naturally weekday guests.
At ResortGlamping.com, we are implementing promotional measures focusing on countries that are particularly compatible with glamping, such as Taiwan and Hong Kong, and are likely to become repeat visitors to Japan.We are working on creating overseas websites with content that has been considered from a foreigner's perspective, and we are researching and putting into practice every day to make inbound tourism a powerful weekday countermeasure for glamping.

Weekday customer attraction strategies using marketing automation

This is Resort Glamping.com's most focused strategy to attract customers.
We are building a marketing system that manages user data on weekdays, suggests next weekday trips, and encourages repeat weekday stays.
We are also working on linking online advertising with coupons and plans that have a high response rate and analyze the attributes of customers who use the service on weekdays.
At ResortGlamping.com, the number of listed facilities has gradually increased, and we have collected a lot of data on weekday customer attraction.
Attracting customers on weekdays is the biggest challenge for glamping facilities.I believe it is important to continue facing eternal themes that will never be completely resolved.

In France, a tourist powerhouse, holidays are becoming increasingly decentralized.The timing of taking a long vacation is different in each of the three areas, which is said to have the effect of diversifying tourism consumption.
In Japan, following the example of other countries, efforts have begun to disperse vacation time.
Demonstration experiments have begun in some local governments since April 2018.An initiative called Kids Week seems to be a method of moving part of the long vacation to another time to create a long holiday.
It will probably take some time for this to take hold among the people like in France, but I can only hope that these efforts will take root and the current situation will improve, even if just a little.