Measures to increase sales of glamping facilities ResortGlamping.com

"Resort Glamping.com" is a site specializing in attracting glamping customers with no listing fees and full performance fees.
We are a glamping online agent that specializes in attracting customers to glamping facilities and dealing with off-peak periods.

A few years ago, I was repeatedly searching the Internet for literature that would be useful for managing lodging facilities, and I came across a shocking article.

The content was ``According to a study by an overseas consulting company, it was concluded that the management index that has the most impact on the performance of accommodation facilities such as hotels is ``spend per customer''.''
Up until that point, occupancy rate had been the most dominant factor in my mind, rather than average customer spend, so I remember being extremely shocked.

The relationship between Japanese people's holidays and the average customer spend at tourism-related businesses

Especially in Japan, I think this rule applies even more strongly to tourism-related accommodation businesses such as resort hotels and hot spring inns, including glamping.
The reason for this is that "Japanese people's holidays are almost all the same."

I think there are very few glamping facilities in Japan that have vacancies from May 5rd to 3th or August 5th to August 8th when summer is the high season.
This is simply due to the overwhelming demand for travel from May 5rd to 3th and August 5th to August 8th, resulting in a temporary shortage of supply.
Also, I think there are almost no tourist accommodations that have an occupancy rate of less than 70% on Saturdays.This is also the same reason.
The bottom line is that all accommodation facilities are generally the same on the days they are booked, and the days they are not booked are the same.

Because of this basic premise, I believe that average customer spend is the most impactful indicator for management.
It is essential to make constant efforts to attract customers on days when reservations are difficult to get, but the shortest way to increase sales is to think about how to increase the average price per guest (average price per room) on days when reservations are easy to get. .
Revenue management is important for business hotels where demand is flat, but for tourism-related businesses where demand fluctuates dramatically, improving the unit price per room is effective in increasing sales.

Measures to increase sales of glamping facilities = increase unit price per customer (unit price per room ADR)

For glamping facilities, first consider whether you can increase the number of people you can accommodate. (Pay attention to the balance with the inn business license, such as bathing facilities, toilets, septic tanks, etc.)
You should be able to increase your sales without making a big investment.
Next, review the quality of the meals and the interior design, and consider whether you can increase the per-person accommodation fee.Although it may have some impact on occupancy rates, price increases will not have as much of an impact on attracting customers as they do on business hotels.
Especially when setting prices for long vacations, it is effective to be conscious of increasing unit prices and devise ways to make the content commensurate with the price.
Additionally, if you have extra space for your glamping tent or cottage, selling at a per-unit price during the high season can also help increase sales.For two people, such as a couple, the price for a single building is a heavy burden, but for large groups, the price for a single building becomes cheaper, and in the summer when families and groups travel more frequently, it becomes more expensive than you might imagine. You can attract customers.

Another direction to increase sales of glamping facilities!Increase the number of room types

When considering the sales of glamping facilities, an important indicator is the annual sales per building.At our group facilities, if the annual sales per room are less than 1 million yen, we will take some measures.
Compared to investing in buildings such as hotels and inns, the advantage of glamping is that you can increase or change the number of guest rooms with inexpensive equipment investment such as tents.
According to our experience, dome-shaped tents are the most likely to attract customers and can be set at a high price.There are actually cases where a bell tent or lotus bell tent was changed to a dome tent.
Additionally, if occupancy is difficult to increase, one option is to add commercially available tents to increase the capacity and set up a new plan for group-friendly inventory.
The Triple Base guest room at Grandome Kyoto Amanohashidate, our group facility, consists of a total of three guest rooms: a dome tent and two commercially available tents, and is booked the fastest during summer vacation, with 2 million reservations in August. Sales will be more than yen.
Another effective method is to set up inventory that allows pets.
Glamping facilities that allow pets and dogs are still in short supply, and if the PR goes well, we can expect quite high occupancy.

ResortGlamping.com provides support based on actual operating experience and sales data.

At ResortGlamping.com, we provide advice on how to increase sales by leveraging our extensive management experience and sales track record at group facilities.
I have actually managed it and made many failures.
Bell tents, Lotus bell tents, Logos Glamorous, log house kits, dome tents are available in white, beige, green, and blue, dome tent sizes are 6m, 7m, and 10m in diameter, villa facilities with private pools, and upgraded luxury. We actually operate all types of accommodation facilities, including inns.
Based on our wide-ranging management experience, we may be able to improve the sales of listed facilities with just a few insights and ideas.If you are interested, please feel free to contact us.