Let's solve the problem of attracting winter customers for glamping facilities with ResortGlamping.com!

"Resort Glamping.com" is a site specializing in attracting glamping customers with no listing fees and full performance fees.
We are a glamping online agent that specializes in attracting customers to glamping facilities and dealing with off-peak periods.

Many operators say that one of the management issues of glamping facilities is "attracting customers in winter."
``I don't have any worries about attracting customers in the summer, but I'm a little worried about the winter...''
Actually, there are some secret strategies to increase the number of customers from October to winter.At the glamping facilities we operate in Kansai, monthly sales in the winter months of November and December are higher than in the high season of July and September, although they are not as high as in August. Exists.
We will introduce the method and points.

How to attract customers in winter XNUMX. Show flames on your website

I think many glamping facilities have a fire place where you can have a campfire.We will take pictures of the fire place and post many videos and images of the flames on our website.If you use images of flames frequently during the winter, the bounce rate will decrease and the number of accesses will increase, resulting in an increase in the number of customers.There are also ways to make the winter outdoors more intense, such as playing videos of flames in slow motion.
If you can create a separate fire place or install a bonfire stand at your glamping site, promoting this feature will be advantageous in attracting customers in winter.

How to attract customers in winter XNUMX.Promote the fact that you can comfortably enjoy outdoor cooking even in winter

Many glamping facilities have a space where you can BBQ on the wooden deck where your tent or trailer house is set up. If you are a facility that does not have cold protection measures in your BBQ space, please consider installing one.It is effective in attracting not only the target users of glamping but also camping enthusiasts, and the effect of attracting customers is more than expected.
To protect against the cold, costs can be kept low by using an accordion-shaped vinyl windbreak wall (for glamping facilities located in areas with strong winds, it is recommended to consider windproofing with plywood, etc.) There are some good cases).

How to attract customers in winter XNUMX.Promote recipes and menus you want to eat in winter

It is important to assemble around ingredients that remind you of winter.
For example, raw vegetable salad is a menu item that has a high trend index during warm seasons such as summer.When winter comes, it's important to change your images to images of roasted root vegetables.
In addition, beef steak is a typical BBQ menu item, so it is posted at all glamping facilities, but beef steak does not have a seasonal feel.Is it more like a summer image?If you're thinking about attracting customers in the winter, you need to promote things like stewed dishes using Dodge ovens.
Providing hotpot dishes is also more effective at attracting customers in winter than simple BBQ, but since hotpot is a common dish that can be made at home, it doesn't have as much appeal.By incorporating things you can do as a glamping facility, your ability to attract customers will be much stronger.
A recommended way to attract more customers in winter is to sell a "glamping meal plan made on a wood stove."Even among the glamping facilities listed in Resort Glamping, this is by far the number one plan sold in winter.

How to attract customers in winter XNUMX.Promote hot springs

In recent years, there has been an increase in the number of glamping facilities that have opened hot springs.To be clear, whether there is a hot spring or not has a significant impact on attracting customers in the winter.
However, if you want to install a hot spring facility, you will need to spend a considerable amount of money considering the excavation.
If you have some kind of bathing facilities, it is effective to set up a ``transport bath'' where you can purchase hot spring water from a nearby hot spring stand.
Glamping facilities that only have shower rooms need to collaborate with nearby day-trip hot spring facilities and clearly state this on their website.
Regarding the fact that there is only a shower room, you should actively introduce the specifications and photos without thinking, ``There is no hot spring, so this is my weakness.''There are a surprising number of customers who only need a shower, so it's important to provide them with this information.
Additionally, introducing nearby day-trip hot springs can have an unexpected effect on attracting customers.
Among active outdoor enthusiasts who enjoy camping in the winter, there is also a group of day-trip hot spring enthusiasts, and introducing multiple day-trip hot springs can lead to more reservations in some cases.

What should you do if it is difficult to supply hot springs?
If "individual" shower facilities are installed, we will actively notify you of this fact.There is also a group of customers who prioritize having a separate shower over hot springs.We are aiming to differentiate ourselves from glamping facilities that only have communal baths.
Also, if you only have a shared shower and are unable to make a large investment, it may be a good idea to differentiate yourself with a tent sauna or glamping sauna.
Providing information about bathing facilities is especially important when attracting customers in winter.Customers don't actively browse your homepage in its entirety.Be sure to provide information that is easy to understand.

How to attract customers in winter XNUMX.Create a “warm feeling” in the interior image

``Appealing indoor warmth'' is an important point, especially for tent-type glamping facilities.
I myself have previously stayed at a bell tent-type glamping facility in early March, and it was so cold that I no longer choose tent-type glamping facilities in the winter.
It is important to remind customers to be careful about how they dress to protect themselves from the cold, but even more important is to appeal to customers who are looking for comfortable outdoor activities by showing them how comfortable their facilities are even in the winter.
If you are running a log house or cottage type glamping facility, the key is to promote fireplaces and wood-burning stoves, and if you are running a facility that focuses on glamping tents, the key is to install and promote a ``kotatsu'' or ``electric heater'' inside the tent. Become.It will be more persuasive if you can explain the number of electric heaters and the indoor temperature.

How to attract customers in winter XNUMX.Promoting the benefits of winter glamping

What is the most common answer from people who don't like being outdoors in the summer?
The answer is "because there are a lot of insects."
There are no insects in winter, so let's highlight this as a major benefit of winter glamping.
Those of you who run glamping facilities may think, ``What are you talking about?'', but the average customer thinks about glamping all year round. I don't think so, so please take it as a surprising realization.
Other benefits of winter glamping include ``The stars are clearer because the air is clear'' and ``hot meals taste even better when eaten outside.''
Please be sure to include the benefits of winter glamping on the page promoting winter glamping on your website.

Above, we have introduced the winter attraction strategies for glamping facilities.
Depending on how you approach the winter season at glamping facilities, it has the potential to become a season of profit rather than a winter season of weakness.We hope that your facilities will become more active during the winter, and that the number of end users who learn about the benefits of being outdoors in winter will increase.

ResortGlamping.com proposes strategies to attract customers in winter based on past experience and data in attracting customers.Please feel free to contact us as we are happy to discuss renovation work in preparation for attracting more customers in the winter.