Secret tips for off-season glamping!resortglamping.com

"Resort Glamping.com" is a site specializing in attracting glamping customers with no listing fees and full performance fees.
We are a glamping online agent that specializes in attracting customers to glamping facilities and dealing with off-peak periods.

We often hear from managers and managers of glamping facilities that ``we have a problem with countermeasures for the off-season, and it's hard to come up with good ideas.''

Price reductions should not be made in response to the off-season.

If you don't come up with ideas for countermeasures, you will often end up in a pattern of ``cutting prices,'' which is the worst direction to take.
In the first place, glamping is not a commodity product that has become difficult to compare prices with.
There is little point in lowering the price of products that are purchased infrequently.
Even if prices are lowered, the effect is limited and in most cases leads to the opposite effect.
If prices are lowered too much during the off-season, prices will be lowered during the high season to balance prices.
In some cases, this can lead to a decline in sales and profits for the facility.

First, let's define the off-season for glamping.

Low seasons are periods when it is difficult to attract customers for glamping facilities: the spring period from March to April, the rainy season from June to early July, the autumn to winter period from October to December, and January. ~I think it's generally during the mid-winter period of February.
Even if you vaguely consider countermeasures for off-season periods, you won't come up with any good ideas, so it is first necessary to identify the period and plan and implement measures tailored to that period.

Off-season measures (spring period from March to April)

An effective glamping strategy to attract customers during this time is spring break plans.If you are a glamping facility with a strawberry farm nearby, please consider a business partnership and a glamping plan that includes strawberry picking.Among all types of fruit picking, strawberry picking boasts an overwhelming ability to attract customers.It is very popular not only with children, but also with young women and foreign tourists, and the plans that include strawberry picking and the experience of making sweets using the harvested strawberries are sure to be a hit.

Countermeasures for off-season (rainy season from June to early July)

There are no consecutive holidays in June, so it is a difficult month to attract customers.Try to attract more customers not only on Saturdays but also on weekdays with per-person pricing plans targeting young female groups and generous rainy day special plans.
To prepare for the beginning of July, try to sell all your products during the summer vacation period (around July 7th to the end of August) by the end of May.There is no silver bullet for this period other than filling up the summer vacation period with early reservations and making sure the reservations are overflowing until the beginning of July.

Countermeasures for off-season (autumn to winter period from October to December)

Let's announce that October to November is the best season for glamping.As a specific strategy to attract customers, a plan to cook food on a wood stove is a magic bullet for attracting customers.At our group facilities, monthly sales from October to December are almost the same as July, and the driving force behind this is the glamping plan that utilizes wood-burning stoves.Please feel free to contact us if you are interested in selecting a wood-burning stove, repair work (it doesn't cost much), how to create a meal plan, pricing, etc.We will provide advice (free of charge) from the plan designer.

Countermeasures for off-season (midwinter period from January to February)

Like June, it's a pretty difficult time.Regarding attracting customers at the beginning of the year, making large-scale events at the beginning of the year a regular event will lead to repeat customers and stabilize the number of customers.
The reality is that February is quite difficult, but if you are in an area where it snows, I think there is a way to promote glamping in the snow.
Glamping in the snow has a limited number of facilities that can be provided, so it will be a powerful weapon for those who can make it happen.

The trump card for dealing with the off-season is aiming to attract group customers.

Lastly, we will introduce the most effective strategy to attract customers during the off-season.
I think many people who operate glamping facilities feel that they receive more inquiries from group customers than they expected.
At the facilities we operate, we receive inquiries about accommodation for large groups almost every week, and during busy periods almost every day.The attributes of the organizations we receive inquiries from are diverse, including employee trips and training trips for general corporations, educational institutions, and university clubs.
The common feature of this large group is that they exclude Saturdays and the summer vacation period.
Of course, inquiries during the summer vacation period are not zero, but we suspect that this is due to the fact that they intentionally exclude Saturdays and summer vacations, which are more expensive, and the fact that it is difficult to organize group tours on holidays.We are a very grateful customer for glamping facilities.

Points for glamping facilities to obtain group use

First of all, what to do in case of rain is a question.If you are traveling with a large number of people, please be aware that it is not easy to change dates when traveling with a family.It is not possible to simply change the schedule due to bad weather, so whether or not you can have a barbecue or other outdoor meal on a rainy day is important.
A BBQ space with a rain shelter for large groups is a must-have item for groups.
Next is the abundance of activities.The more participants there are, the more diverse their preferences will be.Having a wide variety of activities and recreational activities gives the organizer a sense of security.There are limits to what can be done within the glamping facility, so preparations must be made including coordination with surrounding facilities.

Create killer content to close your organization

Organizers of group tours usually compare multiple glamping facilities.The organizer is researching glamping facilities, hoping that the participants will say, ``You picked a great place!''
The important point to understand from this psychological background is whether there is ``content that can only be enjoyed by groups.''
When it comes to cooking, having content such as paella made in a large pot, hot pot, or roasted chunks of meat will be very advantageous when comparing glamping facilities.

Customer management to strengthen measures against slow periods

ResortGlamping.com continues to accumulate information on customers who have glamped with such organizations.This is because these groups often plan group trips at specific times of the year.
Additionally, in the case of group travelers, it is not uncommon for travel plans to be made one to six months in advance, so it is important to determine when to communicate.
In addition, displaying advertisements on websites that are viewed by the general affairs departments of companies that often consider company trips, and partnering with travel agencies specializing in company trips are also effective, and ResortGlamping.com is also focusing on this. I am.