Attracting customers online for glamping facilities ResortGlamping.com

"Resort Glamping.com" is a site specializing in attracting glamping customers with no listing fees and full performance fees.
We are a glamping online agent that specializes in attracting customers to glamping facilities and dealing with off-peak periods.

The proportion of the Internet as a means of making reservations for accommodation facilities is increasing year by year. As of 2018, the percentage of online reservations is close to 80%, and it would be no exaggeration to say that the survival of a glamping facility depends on how well it attracts customers online. Not.

Key points for attracting online customers for glamping facilities ① Compatible with smartphones

For several years now, more internet traffic has been generated by smartphones than by computers.This is an issue that glamping facilities must address in order to attract customers from the younger generation, who have become accustomed to researching everything on their smartphones.

Key points for attracting online customers for glamping facilities ② SNS support

SNS is effective for attracting online customers for glamping. The most effective way to utilize SNS is to place advertisements, not to operate accounts.Even if you work on account management, the number of repeat users will not increase unless the person in charge has a great operational sense, and there is no guarantee that those users will make reservations.This tends to be an inefficient approach.
Instagram is the most effective way to attract customers on SNS.At ResortGlamping.com, we allocate advertising budget to Instagram every month.

Key points for attracting online customers for glamping facilities ③ SEO support (search engine measures)

At ResortGlamping.com, in addition to the main site, we also create satellite sites and implement SEO measures.Due to the nature of Google's search algorithm, some keywords are difficult to acquire depending on the website creation method and concept, so we believe that operating multiple websites is effective for attracting online glamping customers.

Key points for attracting online customers for glamping facilities ④ Smooth reservation acquisition process

At ResortGlamping.com, we are constantly improving the site structure in order to link acquired access to actual reservations as much as possible.
Currently, there are multiple reservation systems in Japan, and some of them are extremely difficult to make reservations.In addition to the basics, such as a calendar function that allows you to quickly visually find available rooms, and a flow path that allows you to quickly transition from the facility introduction to the reservation page, control of the number of plans and maintenance are essential to attracting customers online.

Point XNUMX of attracting online customers for glamping facilities: Reflecting customer needs

In the end, even if you make full use of small techniques to attract customers online, it will not lead to acquiring reservations.Glamping and other tourist accommodation businesses are a special industry where the points for attracting customers change every season. Even if you are good at web techniques, if you post content that does not resonate with customers, it will not lead to reservations.There are actually glamping facilities that have the same plans posted all year round, and the seasonal feel on their website is the same as the spring/summer image.
In the future, it will be important to create an in-house system to update your website in a timely manner.
ResortGlamping.com specializes in tourism businesses such as glamping and cottages.Because we centralize our operations, we can smoothly update information on listed facilities.

Key points for attracting online customers for glamping facilities ⑥ Stylish images and videos are essential

Beautiful and stylish images and videos are very important for getting reservations.
Aerial images and videos are especially important, and if you can create content that attracts users, it will have a significant advantage in attracting customers.
At ResortGlamping.com, we help set up plans according to the four seasons and create web materials such as images and videos.
When renovating or developing a facility, it is important to think about what kind of images and videos will be taken to attract customers and formulate a plan.

Key points for attracting online customers for glamping facilities ⑦ “Approach to summary sites”

Glamping is becoming popular, which can be called a boom. IT companies that operate web media also publish a huge number of glamping summary articles on the internet.At ResortGlamping.com, we are constantly working to increase the inflow of access from such web media.Specifically, this is a steady activity in which we analyze strong SEO keywords for each web media and approach each client individually while arranging the content of the request.If your approach is successful, there are many cases where you will receive backlinks, which has the advantage of strengthening your website.

Tips for attracting customers online for glamping facilities ⑧ Spread the name of the facility on the internet

In the case of glamping facilities, there are cases where attracting customers from major OTAs is more difficult than expected.
This trend is more pronounced at glamping facilities that are less well-known as tourist destinations.
Major OTAs have many fixed users.This is attractive, but many users search for facilities by area.To begin with, in areas that are not famous tourist destinations, there is a problem that the absolute number of users searching is small.
For glamping facilities in such locations, the only option is to spread the name of the facility through web advertisements or widely announce it through mass media such as television.
Additionally, end users rarely remember the facility name accurately after a single announcement, and instead search for ambiguous keywords such as "glamping + place name."For this reason, it is important to display the place name + glamping at the top of the search rankings.

Key points for attracting online customers for glamping facilities ⑨ Consider linking the internet and TV

Recently, there have been notable cases of Internet start-ups running TV commercials.This is said to be because many people operate their smartphones while watching TV, and a behavioral pattern has become clear in which they watch commercials and access websites.
Resort Glamping.com also aired a commercial for approximately 2019 GRP in the Kansai area in June 6. The number of accesses to the website during the commercial airing period increased considerably.The same goes for TV interviews, and it is very important to take measures to search for keywords that users who have watched commercials or TV programs are likely to search for.ResortGlamping.com has been interviewed on TV about 600 times in the two years from 2017 to 2019, and as a countermeasure for interviews, we have strengthened our servers to handle the huge amount of access, and implemented listing advertisements. doing.

Points for attracting customers online for glamping facilities #XNUMX: Think of attracting customers online as the era of partnerships.

Internet-related things are really evolving.As time progresses, the field of advertising and search engine countermeasures expands, and recently each field, such as MEO, video advertising, and affiliate marketing, has become more complex and sophisticated.In the lodging industry, there are companies that operate by receiving advertising fees from major OTAs such as Metasearch.
It is extremely difficult for a single company to catch up with this trend.Even major IT companies are now concentrating their management resources on specific fields and collaborating with other IT companies. When it comes to attracting customers online, it may be necessary to decide on a reasonable scope for your company and to refine your services and products.
ResortGlamping.com specializes in tourism-related accommodations centered on glamping.This style is different from the method used by major OTAs, which create huge sites and collect access.
We work with listed facilities to come up with the characteristics and selling points of each facility and promote them in a steady manner, but we believe this is the only direction that will benefit the listed companies, end users, and our company.