Popular businesses during the coronavirus pandemic!Future prospects and market trends of glamping

Popular businesses during the coronavirus pandemic!Future prospects and market trends of glamping

This time, I would like to touch on the marketability and future potential of glamping, which is said to be steadily increasing in sales even during the coronavirus pandemic.

■About the glamping market size

There is no data that accurately calculates the size of the glamping market, but according to the National Glamping Association (https://glamping-association.or.jp/), there are approximately 350 glamping facilities in Japan, and each facility has a If we multiply the number of tents by standard sales (annual sales of 1 million yen per tent), we estimate the market size to be 600 billion yen to 150 billion yen.
On the other hand, there are many cottages, cabins, and trailer facilities that do not advertise glamping, and there are more than 1,000 such facilities nationwide.If these facilities are considered as a potential glamping market, the total market size is estimated to be approximately 650 billion yen to approximately 700 billion yen.

■Demand amount (forecast) for glamping in Japan (each area)

Multiplying the 650 billion yen to 700 billion yen (the table below assumes 700 billion yen) estimated by the National Glamping Association by the composition ratio of each regional block in the national GDP, you can roughly calculate the difference in each area. The market size is estimated.
*Tohoku and Hokkaido are considered to be unsuitable for the glamping business due to snowfall and other climatic conditions, so it may be reasonable to assume that there is not as much demand as there is in the table below.
Reference source: Cabinet Office Homepage Prefectural Accounts for FY25 (published in June 28)

■Kanto

Gross regional product (million yen): 202,286,706

Population: 45,662,781

Ratio: 39.77%

Estimated glamping market size (billion yen): 278

■ Kinki

Gross regional product (million yen): 79,444,935

Population: 20,802,397

Ratio: 15.62%

Estimated glamping market size (billion yen): 109

■ Chubu

Gross regional product (million yen): 78,161,019

Population: 18,080,588

Ratio: 15.37%

Estimated glamping market size (billion yen): 108

■Tohoku Hokkaido

Gross regional product (million yen): 59,329,033

Population: 16,856,528

Ratio: 11.66%

Estimated glamping market size (billion yen): 82

■Kyushu Okinawa

Gross regional product (million yen): 47,786,927

Population: 14,520,934

Ratio: 9.39%

Estimated glamping market size (billion yen): 66

■China

Gross regional product (million yen): 28,013,594

Population: 7,469,147

Ratio: 5.51%

Estimated glamping market size (billion yen): 39

■ Shikoku

Gross regional product (million yen): 13,623,434

Population: 3,905,311

Ratio: 2.68%

Estimated glamping market size (billion yen): 19

■About the future of glamping

The table below compares the sales of "Grandome Kyoto Amanohashidate" (https://www.glamping-resort.jp/) in two years, 2019 and 2020.Sales growth rate is approximately 2%.

The glamping market in 2020 will be affected by positive effects such as an increase in the need to avoid the Three Cs and travel with privacy due to the spread of the coronavirus, cancellation of overseas travel, admission restrictions at places such as Tokyo Disneyland and Universal Studios Japan, and the GOTO campaign. As a result, the overall market is expected to grow by 150% to 200% compared to the previous year.

■The number of searches for “glamping” has increased significantly

Additionally, according to search data related to "glamping" (see table below), the number of searches has more than doubled from 2019 to 2020, which is consistent with the sales growth rate of "Grandome Kyoto Amanohashidate". I am.

Considering that more than 90% of glamping reservations are made via the web, it is possible to formulate a hypothesis that ``the growth rate of the number of searches = the market growth rate.''

Based on 2016, the market is expected to have expanded approximately 2019 times in the four years up to 4, before the coronavirus outbreak, and approximately five times in the five years up to 2.5, when the coronavirus spread.

■After the coronavirus subsides, it will become established as an “accommodation-style leisure” and we hope to see a revival in inbound demand

With the current glamping boom, many people have experienced glamping.There are groups who want to extend their camping experience and have a luxurious and extraordinary experience in nature, and there are also families who want to travel during summer vacation.Furthermore, there are people who view glamping as an "accommodation-style leisure" to enjoy with 4-5 friends or friends, and there will also be cases in the future when overseas travelers will choose glamping as a way to experience "special Japan". will increase.

Once the spread of coronavirus infections comes to an end and people are able to travel abroad freely, the glamping market may shrink temporarily.On the other hand, as mentioned above, a new market different from traditional travel has definitely been formed.

Although the travel market will decline with the end of the coronavirus, we expect it to cover new markets (leisure, inbound, work, etc.) and achieve stable growth.