Market potential and future potential of vacation rental type glamping

This time, I would like to touch on the future prospects and market size of vacation rental type glamping facilities.

■The ever-expanding vacation rental market

Vacation rental refers to a style of accommodation in which an entire building is rented out, and vacation rentals include vacation rentals, lodges, villas, condominiums, luxury vacation rentals, townhouses, old folk houses, etc., as well as villas at our facilities. Masu.1 facilities nationwide are registered with Ikkyu Vacation Rental, an OTA dedicated to vacation rentals, and the number is increasing year by year.

■Vacation rental is a corona-friendly lodging business

Vacation rentals are a lodging industry that is not easily affected by the coronavirus, and occupancy rates have been increasing since the spread of the coronavirus.

Not only can you secure a privacy space and avoid contact with others, making it easier to take preventive measures against infection, but unlike camping, you can cope with inclement weather and cold winters, and tent and trailer types are popular among young groups. Unlike glamping, it is popular because it is suitable for families and seniors.

We have posted the 12 and 2019 sales data for the popular villa (vacation rental) "Natural Hot Spring & Glamping Rurihama (2020 rooms)" operated by Marinetopia Resort for reference. *Published with permission.

I think this data supports the popularity of vacation rentals.

■Vacation rentals can be much more productive than hotels and inns.

Sales of Natural Hot Spring & Glamping Rurihama in fiscal year 2019 (April 2019.4 to March 2020.3) were approximately 1.9 million yen (10 rooms), and sales in fiscal year 2020 (12 rooms) were approximately 3.3 million yen.

What is noteworthy is the sales growth rate of approximately 2020% when comparing the six months from April to September 4 after the coronavirus and the same month last year.

Furthermore, the annual revenue per villa room is approximately 1 million yen, which is much higher than the same data released by the Japan Inns Association, which is 2750 million yen for inns and 1243 million yen for hotels.It can be seen that vacation rentals, which have fewer facilities than hotels and inns, which are subject to intense competition and price competition, are able to maintain high prices and are highly productive.

I would like to reiterate that vacation rentals can be said to be a new form of accommodation in the post-corona era, greatly exceeding the productivity of inns and hotels and gaining popularity even during the spread of coronavirus infections.

■American vacation rental market

On the other hand, vacation rentals have gained widespread citizenship in the United States and other parts of the world.

According to a survey (2017) by HomeAway, the world's largest vacation rental reservation site, more than 30% of American travelers have stayed in a vacation rental, and the market size is 4 trillion yen, accounting for 17% of the total lodging industry. % share.The reason for its popularity seems to be that it offers a private space, self-service at affordable rates, and a place where you can gather and relax with family and friends.

■If vacation rental popularity expands to the same level as America, it will become a huge market! ?

Although there is no research data on the size of the vacation rental market in Japan, it can be assumed that it is far from the reality in the United States.However, in the future, if the market share grows to 17% like in the United States, the potential market is expected to be approximately 4.9 billion yen, based on the total sales of the domestic lodging industry (hotels and inns) of 2017 trillion yen (Teikoku Databank 8300). Masu.

■The potential market size for vacation rentals is huge, but it will take time for Japanese values ​​to change.

The table below estimates the potential market size for vacation rentals based on the GDP composition ratio of each area in Japan.At present, demand for vacation rentals to this extent has not yet materialized, but a variety of vacation rental formats such as glamping and old folk houses are emerging, and the market is expanding with the experience of the coronavirus pandemic providing a boost. I'll go.

■Kanto

Gross regional product (million yen): 202,286,706

Population: 45,662,781

Ratio: 39.77%

Vacation rental estimated potential market size (billion yen): 3,301

■ Kinki

Gross regional product (million yen): 79,444,935

Population: 20,802,397

Ratio: 15.62%

Vacation rental estimated potential market size (billion yen): 1,296

■ Chubu

Gross regional product (million yen): 78,161,019

Population: 18,080,588

Ratio: 15.37%

Vacation rental estimated potential market size (billion yen): 1,276

■Tohoku Hokkaido

Gross regional product (million yen): 59,329,033

Population: 16,856,528

Ratio: 11.66%

Vacation rental estimated potential market size (billion yen): 968

■Kyushu Okinawa

Gross regional product (million yen): 47,786,927

Population: 14,520,934

Ratio: 9.39%

Vacation rental estimated potential market size (billion yen): 779

■China

Gross regional product (million yen): 28,013,594

Population: 7,469,147

Ratio: 5.51%

Vacation rental estimated potential market size (billion yen): 457

■ Shikoku

Gross regional product (million yen): 13,623,434

Population: 3,905,311

Ratio: 2.68%

Vacation rental estimated potential market size (billion yen): 222

In addition to glamping and vacation rentals, detached luxury inns have become extremely popular during the coronavirus pandemic.

In the future, in the leisure and resort accommodation industry, it may become essential to consider the style of renting out entire buildings when developing facilities.